경영대학원 전략경영 과목에서 Term PJT Report로 작성한
포드 자동차의 현황/분석/전략 등에 대해 작성하여
발표한 영문 파워포인트 23장입니다.
Part 1- Vicious circle
Part 2- Ford vs. Toyota
Part 3- Strategy overview
A successful brand at the home market will be the found for the turnaround ofFord Motor Company
Present actions:To finance short and long term goals, quick cash is needed. Sell of Aston Martin that doesn’t fit in the Brand image at the moment.
Short term goals:Meanwhile they are investing in R & D, make sure to decrease the market loses and learn from the best, benchmark Toyota to reduce cost and increase quality.
Long term goals:Invest in R & D, in order to conduct the market for hybrids, this is where Ford should differentiate themselves in the future.