I will examine three terms that the gap between address and reception, fantasy, and negotiation. Firstly, the relationship between the cinematic address and cinematic reception opens up a space between the ideal viewer and the real viewer. The cinematic text, whether defined as the individual film or as a set of operations which position the spectator in certain ways. Next, for the unrealised distinct becomes one more totalising system, and the work of the psychoanalytically motivated critic becomes just as framed by a master system as any other request of a process. The final concept I will discuss on negotiation is used commonly to recommend that different texts can be used, read, or appropriated in a variety of ways.
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