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[경영일반] Corporate social responsibility

저작시기 2005.05 | 등록일 2005.05.16 워드파일 MS 워드 (doc) | 11페이지 | 가격 3,000원

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기업의 사회적 책임 - 자발적 책임을 중심으로 - 에 대한 essay입니다. 기업은 사회적 책임을 가질 필요가 없다는 주장에대한 비판과 이론, 사례 등을 제시합니다.

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In the twentieth century money is not the most important element of a social and economical activity and people work not only for the wage but also to get the sense of the fulfillment. For example, the volunteer workers in non-profit organizations normally say that they are satisfied with working there because they feel they are contributing for their society. The public standard of judgment on the field of business will be shifted from the profits they make to whether they are trying to contribute for the society or not. Therefore, businesses should vigorously participate in social activities beyond their profits and it can be accomplished by practicing social responsibility. This essay will present why businesses should take social responsibility by applying several theories, and their examples.

참고 자료

Baker, G., (2004, November). Community mad - the business of social responsibility. NZ business. 18(10), 16-20.

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Davey, B. H., (1985). Corporate social responsibility disclosure in New Zealand : an empirical investigation. Palmerston North: Massey University

Henderson, D., (2001). Misguided virtue : false notions of corporate social responsibility. Wellington: New Zealand Business Roundtable.

Holdsworth, L., (2000). A new generation of business leaders. Christchurch: Holdsworth Press.

Leatt, J., (1984). Corporate responsibility and South Africa's political economy : philanthropy or the exercise of power?. Durban, South Africa: University of Cape Town

Samson, D., & Daft, L. R. (2003). Management: Pacific Rim Edition. Southbank, Victoria: Thomson.

Spiller, M. R., (1999). Business ethics, investment and socially responsible business : a new paradigm business perspective. Auckland: University of Auckland.

The Warehouse Group, (2004). 2004 Triple bottom line report. Auckland: The Warehouse Group. Retrieved April 28, 2005, from the World Wide Web:
http://www.thewarehouse.co.nz/Content.aspx?id=100000195
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