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[대한항공 마케팅 분석]대한항공 marketing strategy (영어번역 ppt자료)

저작시기 2003.06 |등록일 2005.05.01 파워포인트파일MS 파워포인트 (ppt) | 66페이지 | 가격 2,800원

소개글

ppt 자료구요 자료 분량이 꾀 많죠?
영어로 저희가 다 번역 한거라 학생이 한거 티 나고요~ 대학 레포트용으로 딱이네요..^^
점수 거의 만점 받았어요(발표를 쪼매 못해서;;ㅎ)

목차

Introduction

The Korean Air
1. Company History
2. Operation Introduction
3. Motto of Company
4. Present Condition

Analysis
1. SWOT Analysis
2. S & T Analysis
3. Positioning Analysis
4. 4P Analysis
5. SERVQUAL
6. Promotion
7. Web Site

Marketing Strategy
1. Market Segmentation
2. Promotion
3. Database Marketing
4. Client Raison
5. Web Site

Conclusion

본문내용

Market Segmentation

3. The possibility of growth

(1) About business travel market
- The optimistic view
: The business travel market will grow
because of global village
The business traveler increase
- The pessimistic view
: Transports are increased to short
distance traveler as high speed railroad
The limitation of acceptance airport facilities

참고 자료

Alastair M Morrison, ‘Hospitality and Travel Marketing’ 3rd edition, 2002, Delmar.
www. Koreanair.co.kr
www. Doumtech.com
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