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[경영학] 다음다이렉트원의 경쟁 전략 (Competitive Strategy of Daum Direct-One)

저작시기 2004.12 |등록일 2005.01.16 파워포인트파일MS 파워포인트 (ppt) | 15페이지 | 가격 900원

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다음다이렉트원에 경쟁전략에 대해서 쓴 '영문파워포인트 발표자료' 입니다. 이 자료는 제가 최선을 다해 작성한 자료입니다. 지금 이 가격에 제 자료를 선택하시고 나서 후회하실 일은 아마 없을 것이라고 확신하고 있습니다.

목차

1. Motives of Investigation
2. Introduction of Daum DirectOne
3. Online Car Insurance Market
4. SWOT of Daum DirectOne
5. Comparison with Rivals
6. Conclusion and Future Prospect

본문내용

2. Introduction of Daum Direct one
- 5th January 2004. Foundation
- Investment rate
-> Daum communication 90% : LG Insurance 10%
- Goal for 2004
-> 1% of market sharing in total car insurance
-> Total income: 1000 millions won
- Final Goal
-> Leading company in the on-line insurance Market

3. Online Car Insurance Market
- Oct. 2001
->Foundation of KYOBO Insurance
-Currently Circumstance
-> Stagnation of present Car Insurance Market
-Possessions of On-line Car Insurance in total Car
Insurance market : 7%
-Rapid Growth
-> Within 2 or 3 years, In expectation of 15%
-> In 2009, In expectation of 35~40% of whole market
-> Hyundai & Samsung preparing for approach to Online Car Insurance Market


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