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[Business English] Business Plan - Doggie Island (영작)

저작시기 2004.12 |등록일 2004.12.18 워드파일MS 워드 (doc) | 9페이지 | 가격 1,800원

소개글

30점만점중에 29점을 받은 Final 과제입니다.

(사업요약: 방문형 1:1 맞춤 애견 관리 사업 - 미용, 접종, 진료, 교배, 분양, 애견용품 배달, pc로 고객의 데이타를 구축하여 사료 예상구매일, 미용 예상일, 접종예상일, 미용 스타일에 따라 사업진행)

한글 자료가 필요하신 분을 위해 저렴하게 따로 등록하겠습니다. 제목 : Doggie Island (한글)

목차

1. Overall explanation of business plan

2. Business situation analysis
(1) Market analysis
(2) Customer analysis
(3) Competitor analysis

3. SWOT ANALYSIS

4. BUSINESS STRATEGY
(1) Integrated pet dog care program
(2) Pet dog interbreeding service
(3) Pet dog training and education service

5. Marketing mix (4p strategy)
(1) Product
(2) Price
(3) Placement
(4) Promotion

6.Accounting & Costing
(1) Initial investment cost
(2) Fixed cost

본문내용

‘Doggie Island’ will provide high quality beauty service to the consumer by dispatching expert pet dog trimmers who have high-level beauty skills. In addition, the pet dog health care such as simple vaccination and medication of insecticide through total pet dog manager are provided together, and the ordering and dispatch service of pet dog supplies such as pet dog feed and snack are provided together too. Also considering the busy life of the people of the time, we provide simple pet dog education services through total pet dog manager and differentiated pet dog interbreeding service for the customer who is awkward in training pet dogs.Not satisfied with this, we introduce customer management program to realize the proverb that says, “once a person is a customer he/she is eternal customer”
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