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[CRM,고만족경영, 서비스관리] The Case on CRM in Samsung Everland

저작시기 2004.07 |등록일 2004.12.16 워드파일MS 워드 (doc) | 11페이지 | 가격 800원

목차

1, Everland Introduction

2, CRM Introduction
1) CRM definition
2) CRM Model
3) CRM’s Main Factor

3, CRM in Everland
1) Background
2) Everland’s service system
3) CRM’s Main Applying area in Everland

4, Conclusion

본문내용

the out resource of customer did not be used efficiently. CRM’s carried out, not only can ensure the new and old customer, but also can ensure the customer information, and increase the activity participance ratio, grasp customer’s contribution ratio correctly, and provide personalize and difference service. To grasp and analyze the customer data is one of important things and problems in leisure industry.

참고 자료

CRM.com, Frederick Newell, Book21 Publishing Co.
(One to One) CRM, Lee Hwan Giu, Kim AiLa, The Nikkan Kogyo Shimbun, Ltd
Customer Service on the Internet, Hong ZengHi, Park HiZeng, 2001
ECRM, Kim Zai-mun, 2001
Data Mining for CRM, Zang Nam-sig, Entrue Consulting CRM Group, 2001
(The) CRM handbook, Dyche.Jill, 2003
CRM Management Renovation, Song Huan-Su, 2002
Customer Relationship Management, Cun San-Ce, 2000
Everland Leadership, Samsung Everland, 2001
Case Study of the EverLand's Customer Satisfaction, Cho Chang-Wuk,1999
A study on CRM in the Theme Park Industry, Sun,Hyun-sun,2002
The comparative study on the Diseny & Everland Service Marking, chong Ki,Kim
http://www.everland.com
http://www.evercs.com/
http://www.kolec.co.kr
http://www.alexa.com
http://www.talkdisney.com
http://www.enetcrezen.co.kr/
http://www.enetcrezen.co.kr/
http://www.samsungeverland.com/
http://www.e-works.net.cn
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