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[international business] Yo! sushi's internationalization

저작시기 2004.09 |등록일 2004.09.16 워드파일MS 워드 (doc) | 12페이지 | 가격 1,000원

소개글

제가 대학원 준비 과정에서 만든 것입니다.
Yo! Sushi 라는 영국에 유명한 체인점인데, 이 체인점이 세계로 브렌치를 열어 가는 전략을 맥도날드와 비교하여 전망을 하고 swot 분석 하였습니다
영어 자료가 필요 하신 분에게 적합할 것 같습니다
영국에서 영국 사람지도하에 작업 한것이라서 별로 틀린 부분은 없을 것 같습니다

목차

Chapter 1
IntroductionWhat is the Yo! Sushi
Chapter 2
Comparison Yo! Sushi and McDonalds
Chapter 3 <SWOT Analysis>
3.1 Yo! Sushi
3.2 McDonalds
Chapter 4
International strategy
Chapter 5
Conclusion

본문내용

Introduction
We can say it is hamburger and pizza which are the most popular and loved food in the world, because these are good ways to save time and money for modern people. However, as people뭩 life quality has been improved and they have recognized these foods are not good for health, people began to look for alternative healthy food instead of instant food and fast food. One of the alternative foods is sushi. Now there are already more than 100 sushi restaurants in London and ever more than in the U.S.A. But these are not only still small restaurants, but also just common sushi restaurants actually. That is why sushi business has very high potential to be successful business of food industry as an alternative healthy food for the next generation. Moreover, as European and American tend to be interested in Asian culture, especially well-known Japanese things, sushi뭩 popular preference is rapidly rising around world.
There is one man who caught this tendency very well and timely. He is Simon Woodroffe who founded Yo! Sushi in 1997.(쯞oSushi, 2004) He just opened the business with

참고 자료

Bennett, R. (1996) International Business, Pitman Publishing; London
Griffith, D. (2004, Aug 2). The best global brands, Businessweek; London
Jobber, D. (2004) Principles and practice of Marketing, McGraW-Hill international (UK) Ltd; Berkshire
쯑c Donald뭩 corporation (2004) in the news <http://www.mcdona
lds.com/usa.html>
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