1. Introduction of BAT & BAT Korea
2. Business of BAT Korea
- Profit Report
- Marketing Strategy
S3. WOT of BAT Korea
In order to end an intense trade war, on 29 September 1902 the UK’s Imperial Tobacco Company and the American Tobacco Company of the United States form a joint venture, the British American Tobacco Company,. This is the beginning of the British American Tobacco group. Under the agreement, the two companies will not trade in each other’s domestic markets and acquire the right to use each other’s brands and trade marks in their own territory. Imperial Tobacco's and American Tobacco’s businesses outside the ‘home’ markets of the UK and US are transferred to British American Tobacco, giving the new company operations in countries such as Canada, Japan, Germany, Australia, South Africa and China and so on.
By 1911, the American Tobacco Company divests its shares in the joint venture. British American Tobacco is listed on the London Stock Exchange and British investors acquire most of its American parent's shares. The company is now free to conduct its business independently throughout the world, except in the UK where territorial agreements remain with Imperial.
As a business that has grown from international roots, the British American Tobacco group is doing business in 180 markets around the globe.