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[관광] Tourism Marketing

등록일 2004.06.13 파워포인트파일MS 파워포인트 (ppt) | 15페이지 | 가격 1,000원

목차

Chapter 14 Tourism Marketing
Chapter 14 Tourism Marketing
**Tourism Marketing Is Unique
Marketing
**Market Segmentation
**Market Segmentation Bases
**Positioning
**Product Life Cycle
**Steps of the Marketing Planning Process in Tourism
**Elements of the Marketing Mix

본문내용

Chapter Objectives

1. Describe the differences between the marketing of tourism services and traditional product marketing.
2. Compare and contrast the different approaches to marketing associated with production, selling, marketing, and societal marketing orientations.
3. Explain the concept of market segmentation and how target markets are selected.

Chapter Objectives

4. Define positioning and explain how it is used in tourism.
5. Explain the product life cycle concept and how it applies to tourism.
6. Describe each of the steps of the marketing planning process in tourism.
7. List and describe the elements of the marketing mix.

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