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[국제경영] LG 전자의 글로벌 전략

등록일 2004.06.10 워드파일MS 워드 (doc) | 12페이지 | 가격 1,000원

목차

Ⅰ. Introduction
Ⅱ. History of LG Electronics
1.Backround
1-1 Growing process
1-2 Firm structure

2. Development of a global strategy
2-1 Substitution for imported products
2-2 Export to developed countries
2-3 Product2.4 Exports to developing countries
2-4 Exports to developing countries2.5 Further expansions

Ⅲ. Global Strategies of LG Electronics
1. Expanding market place
2. Strategies of LG Electronics in the global market
2-1. Specialization of products and service
2-2. Improvement in productivity and cost reduction
3-3. Uplift of brand image
1)High brand positioning
2) Improving brand image
3-4. Management Renovation based on recruiting the natives
3-5. Investment in IT and dispatch of FSE.
3. Analysis of strategies

Ⅳ. Overview of the strategies securing the global competitiveness
1. Super A
2. TL 2005
3. Labor and Management cooperation
4. 6 sigma

본문내용

This strategy was used in Indonesia, Thailand, and China to attain competitive advantage through overall cost reduction. When LG Electronics expanded its manufacturing facilities in overseas, it always accompanied Korean parts suppliers or had long term contracts with native suppliers. By doing so, both quality control and cost reduction could be achieved relatively easily. LG Electronics also had renovation in manufacturing. It started to operate programs, to accomplish higher productivity with lower defects, such as: SUPER A, JUST 21, ISO9001. At the first phase, LG Electronics used cost reduction know-how acquired in Korea; outsourcing, target cost tracking, improvement in
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