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[전자상거래]Sense of Virtual Community 논문 분석

등록일 2004.05.25 파워포인트파일MS 파워포인트 (ppt) | 32페이지 | 가격 1,200원

소개글

커뮤니티 관련 논문작성시 필수적으로 도움이 되는 자료입니다.

목차

Introduction
What Virtual Community Studies Can Learn from Other Research Areas?
From Community to virtual Community
From Sense of Place to Sense of Virtual community
From sense of Community to Sense of Virtual Community
Sense of Virtual Community as an Attitude
The Purpose of the Study
Which Characteristics Are Associated with the Sense of Virtual Community?
Leaders’ Enthusiasm
Off-line Activities
Enjoyability
Virtual Community Origin
Method
Sample and Data Collection
Measurement
Findings
Validity of the Instruments
Construct Validity of the Sense of Virtual Community
Hypothesis Testing
Discussion
Implications For Future Research
Implications For Practice
Limitations of the Study

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Implications For Practice

Check if your virtual community leaders (including yourself) have and exhibit their enthusiasm for the community and their members. If not, nurture them to do so with proper incentives or complement the leaders with strong support staff. If neither works, replace them with new leaders. (시샵의 열정을 확인하고 그것을 높일 수 있는 인센티브)

Plan and operate a diverse set of (scheduled or ad-hoc) off-line activities suitable for your community. Face-to-face communication can play a critical role in complementing the low social presence of the on-line activities. (커뮤니티에 맞는 오프라인 활동이 강화)
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