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[마케팅] 하버드비즈니스 스쿨 소니 cns 케이스 영작

등록일 2004.05.12 워드파일MS 워드 (doc) | 10페이지 | 가격 1,000원

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목차

1. What factors determine demand for CNS? How will demand vary by market?
2. Assess SONY's strategy and current position in Japan?
3.What recommendations would you make to Sony regarding
4.Explain the possibility and success and CNS in the Korea market.

본문내용

(1) Factors determine demand for CNS
- Cognitive faculty: The faculty of comprehension of CNS
- Connection with other software: it is admirable compatibility of the software where the tendency functioning well
- Price: nationality of price and
- Area of interest detail information: Matter of concern and interest clause reflection of user.
- Speed and accuracy of course calculation: The user wants most fact which dynamic routing navigation:
- Practical technique for information of situation - delay information, accident and the construction information back
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