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[전자상거래]상업적 웹사이트평가의 프레임워크

등록일 2004.05.01 파워포인트파일MS 파워포인트 (ppt) | 19페이지 | 가격 1,000원

소개글

웹사이트 관련 논문작성시 필수적인 자료

목차

1. Abstract

2. Introduction

3. Research Approach

4. Factors influencing consumer adoption of on line retailing

5. Web site evaluations

6. Proposed Evaluation Framework

7. Empirical validation of the Framework

8. Conclusions

본문내용

소비자가 신뢰하는 평가기준 카테고리
(1) company information(기업정보) : corporate reputation, firm size, age market information(시장정보) : market size, competitive structure, distribution channels and an aggregation of individual company attributes
(2) product information(제품정보) : key benefits, variety, complexity,perceived risk
(3) processing capability (처리수용능력)
: functionality, convenience, security, costs, motivation
(4) customer services (고객 서비스)
: service levels, quality, distribution and after sales service, responsiveness,privacy, motivation
(5) ease of use (사용의 용이성)
: web site presentation, technological platform, quality of customer interface, site navigation,
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