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[마케팅 분석] 스타벅스

등록일 2003.11.12 파워포인트파일MS 파워포인트 (ppt) | 21페이지 | 가격 1,000원

소개글

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목차

Ⅰ. Marketing Analysis

Ⅱ. Mission Statement and Goal

Ⅲ. Segmentation, Target, Positioning

Ⅳ. 4P (Product, Place, Price, Promotion)

본문내용

Starbucks purchases and roasts high-quality
whole bean coffees and sells them along with fresh,
rich-brewed, Italian style espresso beverages,
a variety of pastries and confections, and
coffee-related accessories and equipment.
The Company's objective is to establish Starbucks
as the most recognized and respected brand in the world.
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