이쁘게 잘 구성되어있습니다. 유용하게 사용하세요~ (영문)
Ⅰ. Marketing Analysis
Ⅱ. Mission Statement and Goal
Ⅲ. Segmentation, Target, Positioning
Ⅳ. 4P (Product, Place, Price, Promotion)
Starbucks purchases and roasts high-quality
whole bean coffees and sells them along with fresh,
rich-brewed, Italian style espresso beverages,
a variety of pastries and confections, and
coffee-related accessories and equipment.
The Company's objective is to establish Starbucks
as the most recognized and respected brand in the world.