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[영작] 스타벅스 마케팅 분석

등록일 2003.11.08 파워포인트파일MS 파워포인트 (ppt) | 7페이지 | 가격 1,000원

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목차

1. 표지
2. Company Background
3. 성공요인
4. Strategy
5. Strategy
6. Challenge
7. 경험

본문내용

Starbucks was born in 1971 at Seattle. In 1987, Starbucks established by Howard Schultz who’s CEO for now. He has about 6000 stores in 30 countries around United States, Canada, Japan, Philippines, Singapore, Thailand, England, Taiwan, China, New Zealand etc. In addition, the shops are in airports all over the world, bookstores, campuses, hospital and so on.


Starbucks’ eye-popping success has resulted from welfare and respect for the employee and strategic planning to continue to rapidly expand its retail operations, grow its specialty sales and other operations, and selectively pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels.
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