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[마케팅] 마케팅STP전략

등록일 2003.10.19 파워포인트파일MS 파워포인트 (ppt) | 21페이지 | 가격 3,000원

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목차

Market Segmentation, Analysis, Targeting, and Positioning

FROM MASS TO INDIVIDUALIZED MARKING

THREE BULIDING BLOCK OF MARKETING STP Process

Perceptual Mapping

Marketing research and Market analysis Product life cycle

MARKET RESEARCH AND ANALYSIS

MAKETING STRATEGE

본문내용

1. 목적 : 소비자의 다양한 욕구 충족, 잠재력을 통한 시장기회부여.
경쟁 환경 분석.
2. 과정 : * Information management : MIS, MDSS

* Stages in Research Process


3. Characteristics of Good Research issues  *function,
*produce time results,
*communicate convincingly
4. Some Techniques for Market Analysis
: Cluster analysis – internally homogeneous, externally heterogeneous
Factor analysis – average group, clustering variables.
Discriminant analysis - positive attitudes …beers( regular, light)
negative attitudes …wine
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