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[전략경영] 벤츠코리아

등록일 2003.10.01 파워포인트파일MS 파워포인트 (ppt) | 17페이지 | 가격 1,000원

소개글

벤츠코리아 본사를 가서 직접 인터뷰하고 조사했습니다.

목차

1.History
2.Company Analysis
3.Problems
4.Suggestion
5.Conclusion

본문내용

1.Market Review of Import Cars
Rapidly Growing Market
More competition among new comers
Active & aggressive marketing

2.Customers’ Trait
Snob Effect, Bandwagon Effect
The bigger the better
Sensitive to price/quality ratio

3.Competitor - BMW
BMW Korea(1995)
Largest Market Share, Market Leader
Several dealers, effective marketing
(star, PPL, etc)
Push Strategy
Non-interest based installment payment
Trend Leader, Bandwagon

Competitor - Lexus
Toyota Motor Korea Co., Ltd(2000)
A new comer, yet powerful
Excellent quality, relatively low price

4.Strategy
Revitalizing
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