A TV commercial, a soap drama, a movie and etc are a mirror of a
country's own culture and emotion, and of the time. The commercial among
them is made to persuade customers to buy products, so, to make it more
persuasive, it should appeal to something that everybody can feel the same
way. Therefore, many commercials reflect their own country's myth in them to
achieve their goals.
Koreans have believed that a collective body is more important than an
individual. Therefore, relationship (with family, relatives and other people),
cooperation, love, filial piety, propriety (courtesy) and so on are considered
really cardinal from old times in Korea. To show them all at once is
"Warmheartedness", which is the most Korean sentiment.