한글 내용입니다^^ 목차하고 질문만 영어임^^
- Introduction of Unilever
- History of Unilever
- Unilever`s Major product of group
- Summary of Case
- Case Question
1. What strategy was unilever pursuing before its early 1990s reorganization?
What kind of structure did the company have?
Were Unilever`s strategy and structure consistent with each other?
What were benefit of this strategy and structure?
What were the drawback?
2. By the 1990s, was there still a fit between Unilever`s strategy and structure and the operating environment in which is competed? If not, why not?
3.What kind of strategy and structure did Unilever adopt in the 1990s?
Is this appropriate given the environment in which Unilever now competes?
What are the benefits of this organizational and strategic shift?
What are the costs?