Though we make toys, we are not just a toy company.
Though we make money, we are not driven by profit. Though we are famous for our product, we are defined by our philosophy.
Our name comes from the combination of the Danish "leg godt", which means to "play well." It is both our name and our nature. We believe that play is the essential ingredient in a child's growth and development. It grows the human spirit. It encourages imagination, conceptual thinking and creation. We provide a variety of experiences based on the same underlying philosophy, a philosophy that is far more than merely fulfilling a consumer demand.