하버드 비지니스 스쿨의 Cola War 케이스를 바탕으로
수많은 자료 조사를 통해 만든 ppt입니다.
깔끔한 디자인으로 최고의 ppt라고 자부합니다.
1. Soft Drink Industry
2. CSD Industry
3. Cola war: Coke VS Pepsi
4. And future?
5. Korea Beverage Market
3. Cola War: Coke VS Pepsi
6) 90s ~
- Slow growth rate (0.2%)
- Financial crisis in various parts of the world left Coke and Pepsi bottlers over-invested and under-utilized
- Price war
- Coke’s growth coming internationally and Pepsi’s growth coming from Frito-Lay
- Exclusive marketing agreements : Britney Spears (Pepsi) and Harry Potter (Coke)
- “Eating up each other’s share”
- The rise of Non-Cola beverage and sales on the Non-CSD market
- International competition