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[유통경로관리] 대형 할인점 롯데마트 마케팅전략 (영문)

등록일 2003.01.06 워드파일MS 워드 (doc) | 8페이지 | 가격 1,000원

목차

STRONG POINT
WEAK POINT
OPPORTUNITIES
THREATS
1. New counting-system
2. Providing Convenience by Information System
Open internet shopping mall through WEB service
Install terminal for purchasing convenience.
3. Convenient-Facilities in Lotte-Mart

본문내용

<STRONG POINT>
The strong points of Lotte Mart are
(1) It is the company which has the most many cash in Korea.
(2) Lotte Group has a lot of shopping centers and convenience stores in major cities. This means that if Lotte begin milage card or cash card, it is easier to succeed.
(3) It has some franchise store for example, Lotteria, TGIF (TGIF is merged by Lotte from LG recently.)and etc.
(4) It has established good imagination of food and distribution industry firmly.
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