November 3, 2002
To whom it may concern,
I am writing to express my interest in the position you have opened for the winter internship program. I am a university student expecting to graduate in February, 2003. I have majored in Consumer Marketing in Konkuk University. Having learned about consumers and marketing behaviors for 4 years, I always wanted to work as a professional marketing strategy maker.
I have a strong belief in this old saying in Korea, if you know the enemy, the victory will always be on your side. This is one simple fact that can be related to the field of marketing. Suppose the consumer as the marketer’s enemy, than the marketer has to be someone who can analyze the consumers in a consumer oriented way to come up with the winning marketing strategy. Consumers in these days are given many chances to perform the most efficient consuming behavior. The only way for the company to survive in this situation is by getting to know their consumers in consumer oriented mind. In this reason I believe that your company will lead me into the right field of work where I have always wanted to be and at the same time I can become someone that your company will need through out the years.