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[마케팅전략] Dell Computer

등록일 2002.07.06 파워포인트파일MS 파워포인트 (ppt) | 21페이지 | 가격 1,000원

목차

* The Story of Dell
* The Direct Dell Model
* The Dell Customer
* PC distribution Channel
* Transaction Business Online
* Relationship Business

본문내용

The Story of Dell

History
1984, Michael Dell - upgrading IBM compatibles
1985 - assembling its own brand of PCs
1990 - $500 million in sales
1992 - faced an operating loss despite a 40% increase in sales + using retail channel to sales and quality problem
1996 - $7.8 billion in sales
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