경영 전략 수립을 위한 경쟁자 분석 방법론입니다.
영문으로 되어 있습니다.
1.Key Competitor Analysis Frameworks
4.Growth Spread Matrices
The sector chart is used to assess the competitive dynamics of a given market and each competitor’s position within it
The sector chart tells us
- Is this a high or low growth market?
- Which competitors are gaining or losing share?
- Which competitors are the largest?
- And hence, theoretically have the lowest costs
- Is the market consolidating or fragmenting?
- Who are the likely victims?