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[경영전략] How does business strategy differ across

등록일 2002.04.29 워드파일MS 워드 (doc) | 8페이지 | 가격 2,000원

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경영전략 영문 리포트 A학점 리포트

목차

Introduction

Ford Motor Company

Broken Hill Proprietary Co. Ltd

Nintendo Co.Ltd

Conclusion

References

본문내용

Most organization exists to achieve some purposes and goals that could not be accomplished by individuals working alone and could be achieved more effectively through group effort with certain business strategies. Strategy can be defined as a set of objectives, policies and plans of action that taken together to approach to success of the organization and prescribes resource allocation and other activities for dealing with the environment and helping the organization attain its goal. Therefore having specific and detailed business strategy is essential for the management in organization. .

참고 자료

1. Anderson, P (2000), ‘BHP Strategic Framework & Performance Measures-Briefing Paper’. BHP Investor Relations, The Broken Hill Proprietary Company Limited.

2. Barnwell, N. & Robbins, S.P. (1994), ‘Organization theory in Australia’. (second edition) Prentice Hall Australia, pp.106-128

3. Daft, R.L. (2000), ‘Management’. (fifth edition) The Dryden Press, pp.210-212, 234-264, 344-345, 347-349, 365, 396-397, 685-686, 707-703

4. Dobson, P. & Starkey, K. (1993), ‘The Strategic Management Blueprint’. Blackwell Business, pp.102-112


5. Kroll, M.J., Parnell, J.& Wright, P.(1996), ‘Strategic Management: concepts and cases’. (third edition) Prentice Hall Australia, pp 188-213

6. Mintzberg, H. & Quinn, J.B. (1996), ‘The Strategy Process: concepts, contexts, and cases’. (third edition) New Jersey, pp. 256-266, 289-308

7. Robbins, S.P. (1994), ‘Management’. (fourth edition) Prentice Hall International, pp.211-228
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