참고 자료 포함 되어 있고, 브랜드에 대해서 잘 조사하였다고 생각합니다. 미국 선생님이 한번 교정해 주셨어요.... 영어 숙제나 영어로 레포트 내셔야 하는 분 한 번
1. brand origin
3.brand role for company
4.brand role for consumer
5.case study -mcdonald's and coca-cola
The word 'brand' means to burn. Burning was used to differentiate own's cattle from others in colonial America. At that time, ranchers were raising lots of cattle and other livestock as an important means of living. However, big problems occurred because those animals looked the same. Ownership always created scuffles. Soon, owners began to mark their animals to make sure of their own property. Cattle were burnt on the skin with the owner's name or symbol such as a star, a cross or a circle. That is the reason why brand came into being. However, it was just symbols. these days, It has changed, and attained personality like that of human.