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[온라인, 마케팅, 소비자] 온라인소비자행동

등록일 2001.12.10 파워포인트파일MS 파워포인트 (ppt) | 16페이지 | 가격 3,000원

소개글

성균관대학교 수업 자료입니다. 마케팅 발표에 도움이 되는 최신이론입니다.

목차

Why Does It Matter?
Online Customer
When Flow Happens?
Implication
Application to Online Promotion
Implication for Ad. Site
Gathering Customer Information
Web Log Data
Cookie Info.
Complete Understanding by 3DB
Who are My Customers?
Application to Web Log

본문내용

Why Does It Matter?

As Time Passes
More people online
More people connecting at higher speeds
More people using the Web to shop and contract business
>40% of those with 4+ years experience on the Web regularly shop and conduct Web commerce
As opposed to only 12% of people who have been online for <1 year

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