기업의 비전과 미션을 수립하는 프로세스입니다.
What is a vision?
How does it relate to the present state?
What can a vision achieve?
What makes Visions fail?
Vision = Mission + Strategy + Culture
What business are we in?
What is our fundamental purpose?
What types of products/ services/customers do we focus on?
For whose benefit are our efforts?
What unique value do we bring to the customer?
Is the mission distinctive?