이거 제가 세계경제와 기업 영강 수업 때 쓴 레포트 입니다.
참조 하세요~ 점수도 괞찮게 받은 겁니다.
Second to none, Lotteria
I. Food service industry in Korea
II. SWOT analysis of Lotteria
III. Efforts of Lotteria
IV. Recommended strategies
The leading fast-food franchise in the Korean Fast food industry. Lotteria has never given up its place as the leading fast-food franchise since the opening of its first store in So-gong Dong, Seoul, 1979. Lotteria has been enjoying an astonishing fast growth rate of 30~40% annually, through continuous improvement in management skills, bold investments, and product development. The one and only fast-food franchise in Korea with such fast growth rates. McDonald is the world’s leading fast-food franchise. 96% of Americans use McDonalds and more than half of the world uses McDonald. But, this was never the case in Korea. What is the reason for Lotteria’s success, and will it continue?
Food Service Industry Information, Unitel/www.foodbank.co.kr