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EMI case 분석과 향후 전략

등록일 2000.09.15 파워포인트파일MS 파워포인트 (ppt) | 14페이지 | 가격 600원

목차

1. Development of the CT Scanner
2. Diagnostic Imaging Industry
3. U.S. Market Potential
4. EMI’s Strategy Proposal
5. SWOT Analysis
6. Appropriability Regime & Complementary Assets
7. Three Options

본문내용

Development of the CT Scanner

1. Company Background and History
(1) 1898 : Gramophone Company
(2) 1931 : EMI Ltd.
Merger with the Columbia Gramophone Company
Established Electric and Musical Instrument (EMI Ltd.)
(3) 1939 : (wartime)
military related electronic devices
(4) 1970’s : Success in Music business

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