파트너쉽을 구축하는 것이 얼마나 중요한 것인가에 대해 설명하고 있으며 이와 관련된 두가지 사례를 들어 설명하고 있다. 이 자료는 Forbes지에서 나온 내용을 영문 그대로 적은 것이다. 한글 번역도 본인이 직접 한 것이 있으니 필요하신분은 해피캠퍼스에서 찾으시길.
다시 수정테스트 !@#$ㅁㅂㅇ″″
IN SHAKING UP WHOLESALE AND RETAIL DISTRIBUTION SYSTEMS, the Internet gravely threatens many a small or medium-size business. But it will be the salvation of some. Let me tell you how two companies with which I am associated have made substantial gains through Net-based partnerships.
One company wholesales contact lenses--a competitive business if ever there was one. We sell lenses to ophthalmologists, optometrists and opticians. About 60% of contact lens sales are routed through these "O`s." As a customer you get high-touch local service from the same optometrist who wrote your prescription. O`s benefit, too, getting regular contact with their patients and a steady source of incremental income.
But the process is cumbersome. There are 300,000 lenses in the market--different size, correction, curvature, color, manufacturer and so forth. It is impossible for the doctor to stock the lenses you need. So either the doctor or a clerk in his office calls the order to a wholesaler like us. We pick,